The Rose Gold Touch
When Amex launched a ✨Rose Gold✨ Card for a limited time only, people across the social-sphere freaked.
So, to build buzz around a second Rose Gold drop, we gave social users the Midas tap.
Galactic Assist
When 2M people joined a Facebook group pledging to storm Area 51 in search of aliens, we (responsibly) played into the event with the announcement of a “new” benefit, and reco-ed alternative destinations.
DINE SMALL EQUATIONS
We partnered with Resy to show that when you Dine Small, it adds up to a whole lot of awesome for you and your community. These social videos allowed users to make reservations at Small Biz eateries right through the post.
Backed Packs - CAROUSELS
Amex Offers are bundled to back you during everyday and cultural moments (like when you’ve cleared your weekend plans to binge the new season of Stranger Things.)
True Story Stories
Tap through incredible Card Member tales that highlight our unmatched customer service.
REAL-TIME RESPONSE
When Nancy stood up for Hawkins’ small businesses in Stranger Things Season 3, we had her back.
Weekend VS Weekend
Green Card Members are the ultimate weekend warriors. So we backed them with a tool to help them design epic weekend adventures with a chance to win one for free on social.
Card Member Countdowns
Modernizing Amex’s pre-sales with geo-targeted countdowns that highlight exclusive drops.
SMALL BUSINESS SATURDAY TEASERS
Feed-hacking social vids announcing Small Biz Sat and thanking Card Members who participated.
