Case Study
Social Teasers
To promote the experience on social, we launched a variety of content that visualized the app experience, brought the AR shop to life, and teased exclusive Man of the Woods merch.
American Express partnered with Justin Timberlake to launch Man of the Woods, an album that showed a totally different side to the artist. No longer was Justin a baby-faced pop star. Man of the Woods reflected more sophisticated themes of nature and family. To help fans get it, we decided to bring them from the outside in through a first-of-its-kind immersive, shoppable music experience.
To promote the experience on social, we launched a variety of content that visualized the app experience, brought the AR shop to life, and teased exclusive Man of the Woods merch.
