The Rose Gold Touch

When Amex launched a ✨Rose Gold✨ Card for a limited time only, people across the social-sphere freaked.
So, to build buzz around a second Rose Gold drop, we gave social users the Midas “tap”.

Galactic Assist

When 2M people joined a Facebook group pledging to storm Area 51 in search of aliens, we (responsibly) played into the event with the announcement of a “new” benefit, and reco-ed alternative destinations.

DINE SMALL EQUATIONS

We partnered with Resy to show that when you Dine Small, it adds up to a whole lot of awesome for you and your community. These social videos allowed users to make reservations at Small Biz eateries right through the post.

Backed Packs

We bundled Amex Offers together to back our customers during cultural moments (like when you’ve cleared your weekend plans to binge the new season of Stranger Things.)

True Story Stories

Tap through incredible Card Member tales that highlight our unmatched customer service.

REAL-TIME RESPONSES

We responded to relevant cultural moments in real time.
When Nancy stood up for Hawkins’ small businesses in Stranger Things Season 3, we had her back.

Weekend VS Weekend

Green Card Members are the ultimate weekend warriors. So we hacked Stories to help them choose their own weekend adventures, with a chance to win one for free..