Chips Ahoy! was the number one chocolate chip cookie in America. But teens just weren’t grasping the sheer joy a little round of dough and chocolate could deliver. So, we dusted off a decades old brand mascot and gave him a modern makeover. World, meet Chip – a regular, fun-loving teen who just happens to be a delicious cookie.
In partnership with Sydney Spence
In social, Chip does all the things real human teens do. Share funny text convos. Get follower’s fashion advice. Play with IG filters. (Featured as best in class by Instagram. Sound up!)
Chip returns to launch the new Hershey’s fudge-filled cookies.
Increased sales of Chips Ahoy! by 16% in the first year of gaining the account
