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Chips Ahoy! Here for Happy

Chips Ahoy! is the number one chocolate chip cookie in America. But one group just wasn’t that into them: teenagers. So to relaunch the brand we dusted off a decades old brand mascot and gave him a modern makeover. Meet Chip, an everyday, fun-loving teen who just happens to be a delicious cookie.

In partnership with Sydney Spence

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tv :15

 
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YOUTUBE BUMPER :06

 

Social

In social, Chip does all the things real human teens do. Share funny text convos. Get follower’s fashion advice. Play with IG filters. (Featured as best in class by Instagram. Sound up!)

 

tv :15

Chip returns to launch the new Hershey’s fudge-filled cookies.

 

RESULTS

Increased sales of Chips Ahoy! by 16% in the first year of gaining the account