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Trident – Refresh Your Rhythm

Gum was having a rough time. People just weren’t chewing it like they used to, especially teens. That’s where we came in – with a mission to turn Gen Z on to the other reasons to chew gum, beyond just freshening your breath. Gum can help you focus, help you chill… and help you find your rhythm.

In partnership with Sydney Spence and Jenny Awasano

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STORIES

We tapped a viral TikTok song (and our tiny DJ) to help the socialsphere refresh it’s rhythm.

 

CHEW CHEW REVOLUTION

Play DDR for your mouth during pre-roll.