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CHEW CHEW REVOLUTION
Our YouTube pre-roll was DDR for your mouth.
SOCIAL STORies - SOUND UP!
Gum was having a rough time. People just weren’t chewing it like they used to, especially teens. (Global pandemic had something to do with that.) Enter Trident, with a mission to to turn Gen Z on to the other reasons to chew gum, beyond freshening your breath. So we created a campaign to show how gum can help you focus, help you chill, and help you find your rhythm.
In partnership with Sydney Spence and Jenny Awasano
Our YouTube pre-roll was DDR for your mouth.
